Win-back 101: reviving customers who went quiet

Roughly 7 in 10 first-time customers never come back. Most of them didn't have a bad experience — they simply forgot. A win-back flow is the cheapest revenue you're not collecting.

The 30-day trigger

The moment a customer crosses 30 days without a visit, fire an automated message. The tone matters — warm, personal, not desperate.

"It's been a month — your usual table misses you. Here's 20% off your comeback order. Code: MISS-U."

Escalate gently

• ✓Day 30: a friendly 'we miss you' with a small offer.
• ✓Day 45: a stronger incentive if they still haven't returned.
• ✓Day 60: a final, best offer — then let them rest so you don't nag.

Because it's automated, it runs on every lapsed customer without you tracking a spreadsheet. One bakery we work with won 186 customers back in a single month this way.