Dessert Storm won back 186 quiet customers in one Diwali
Dessert Storm's owner could feel regulars disappearing but had no list of who they were — and no way to reach them short of posting on Instagram and hoping.
A win-back automation fires a '20% off your comeback order' message the moment any member crosses 30 days without a visit. During Diwali, a festival campaign layered a festive-box pre-order on top.
The quiet leak every shop has
Seven in ten customers never return — not because anything went wrong, but because nothing reminded them. Dessert Storm's win-back message lands exactly when a customer is fading: day 30.
"It's been a month — your usual table misses you. Code: MISS-U." That one automated line brought back 186 people during Diwali season.
Festival timing multiplied it
- ✓Win-back offer stacked with the Diwali festive-box pre-order.
- ✓Three-touch festival sequence: teaser, offer, last call.
- ✓18.4% of recipients redeemed — versus ~2% on their old broadcasts.
Six months in, repeat visits are up 32% and the win-back keeps running in the background — catching every fading regular before they're gone for good.
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