How The Golden Quill grew repeat revenue to ₹4.8L a month
The Golden Quill had healthy footfall but no idea who its customers were. Regulars drifted away silently, festival promotions went out as one-off WhatsApp broadcasts from a personal number, and the team had no time to manage any of it.
winbak went live in one 30-minute onboarding call: a counter QR for enrollment, birthday and win-back automations, and festival campaigns scheduled for the year — all synced to their POS.
From anonymous footfall to a member base
The first change was the smallest: a QR code at the counter offering 50 welcome points. Within the first month, 2,100 customers had joined while waiting for their coffee. Six months in, the member base crossed 12,800.
We set up winbak once and it just runs. Birthday rewards, festival offers, win-backs — all going out on their own. Our regulars come in more often, and we finally know who they are.
— Ibrahim, Founder — The Golden Quill
Automations did the heavy lifting
- ✓Birthday rewards fired 3 days early — 61% redemption rate.
- ✓Win-back at day 30 brought back 186 lapsed customers in a single month.
- ✓Onam and Diwali campaigns were scheduled once and ran themselves.
The result
Repeat-visit revenue reached ₹4.8L a month — a 32% lift — with the team spending effectively zero hours a week on marketing. The counter QR, the automations and the loyalty tiers now run as quietly as the espresso machine.
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